ADORE NATURELLE
New logo, business cards, and packaging for this beauty company.
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Starting from Scratch
Adore Naturelle is a new beauty company looking to solidify its' position in the market.
First a list of descriptive words was gathered.
Next, some sketches were drawn up.
Four designs were chosen to move onto the digital creation phase.
* It's always important that a design works in black and white first, then colour second. *
Three designs made it onto colouration.
A Final Design Chosen
The plant in bloom is the winner!
Natural, pastel colours with the company name in blue to symbolize the water giving life to the plant.
COLOUR ON BLACK
GREYSCALE
BLACK ON WHITE
WHITE ON BLACK
... and a set of new business cards to make it official!
LIGHT VERSION
DARK VERSION
Packaging
Sample designs for bottles, sprays, and jars.
White packaging for a womens product line and black packaging for a mens product line.The cap colour would change depending on the product.
