This moodboard focuses on darker colour palettes with high contrast and smooth textures.
This moodboard focuses on lighter and more fun colour palettes with lots of textures.
The initial ideation process started with the exploration of two main visual directions:
These hand-drawn sketches were recreated in Adobe Illustrator and further built upon. Different fonts were also explored.
Normally this is where colour palettes would be explored, but for this one it was decided to stay as simple black and white because the rest of the branding materials would be using fun and vibrant colour schemes.
This final design was pulled straight from the digital illustrations and no refinements were needed. NOTE: This is an extremely rare occasion!